I am Sara Singer Schiff, and as a mother of three teenage daughters, I’ve experienced the challenges of parenting in the age of social media firsthand. With a master’s degree in Media and Cultural Studies and 20 years of media experience, I’ve seen how media shapes lives. I founded Media Minded to empower families with the tools and knowledge to navigate the digital world confidently and responsibly.

                                                           - Sara 

My Story

After earning my master’s degree from the University of London, I began my career in television distribution during the format explosion, selling British television shows to international broadcasters. Transitioning into journalism, I joined the London branch of iVillage, a pioneer in the online women’s magazine space, and helped launch Wrap, a high-end print magazine for arthouse filmmakers in London, New York, and Los Angeles.

I also produced Women Future, one of the world’s first global digital conferences. With funding from British Telecom, I used emerging digital technology to create a live, interactive forum featuring leading female business figures from around the world. After moving to Los Angeles in 2002, I continued my journalism career, writing for the LA Times Special Advertising Section while raising my three daughters. In 2015, I launched and co-produced The Other F Word, a podcast exploring the transformative power of failure. Over 133 episodes, we featured guests like Sharon Stone, Tony Hale, and Captain Scott Kelly. The podcast was named to iTunes’ New & Noteworthy list and earned widespread recognition.  More recently, I’ve worked in radio, producing shows like Left, Right & Center and Press Play at KCRW. With a passion for storytelling, journalism, and audio production, I’m dedicated to creating meaningful, impactful content that connects with audiences.